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PSA is currently in the process of developing a marketing consultation pilot program that we will offer exclusively to our members and vendors. If you’re interested in learning more about this and more marketing subjects please use the contact form at

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PSA Digital Marketing Series: Digital Audit
This video discusses the importance of conducting a digital audit of all of your online properties such as your website and social media channels and gives an overview on what a digital audit from PSA would entail.
PSA Digital Marketing Series: Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. If you verify and edit your business information, you can both help customers find your business and tell them your story.
PSA Digital Marketing Series: Social Media
With so many social media platforms it can be fairly confusing when deciding which social channels your business should have a presence on. It's important to remember that just because a social media channel exists, does not mean that your company needs to be on it. Each social media channel has a unique format and a specific audience demographic. It's important that you know who your target audience is so that you can make sure your time and effort is being spent communicating with your true customers.