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RESOURCES:
PSA Committees: 90 Terms and Acronyms Your Team Needs to Know
The PSA Committees wrap up the 2017/2018 term with a glossary of terms and acronyms that are useful to companies and individuals in the physical security industry.
Stop. Think. Connect - Sharing Information - A Day in Your Life
The Stop.Think.Connect. Campaign is a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online.
Stop. Think. Connect. - Backing Up Your Digital Life
The Stop.Think.Connect. Campaign is a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online.
Stop. Think. Connect. - Computer Security
The Stop.Think.Connect. Campaign is a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online.
Stop. Think. Connect. - Hijacked Computer
The Stop.Think.Connect. Campaign is a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online.
Stop. Think. Connect. - Protect Yourself from Malware
The Stop.Think.Connect. Campaign is a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online.
Stop. Think. Connect. - Public WiFi Networks
The Stop.Think.Connect. Campaign is a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online.
Stop. Think. Connect. - Wireless Security
The Stop.Think.Connect. Campaign is a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online.
TEC2016 S&M Executive Summary - How Was I Supposed to Know
In this introduction to the PSA Security Network and security industry, the Sales and Marketing committee provided valuable information and tools to jumpstart the TEC experience.


TOOLS:
Building Your Brand - Marketing Guide
Building Your Brand: Seven Steps for Success is a starting point to help your company determine the best approach for increasing brand awareness, visibility, and memorability using available time, money, and resources.
FY2018 Sales and Marketing Committee Chairman Update
Robbie Danko, Chairman of PSA's Sales and Marketing Committee, shares her insights on what's to come from the Committee over the upcoming year.
How to Write a Mission Statement for Your Company - PSA SM Committee
In "Marketing Content: Methods for Increasing Participation in a Company's Marketing Message" at TEC, the Sales and Marketing Committee shared how to create a mission statement for your company with this handy worksheet.
Important Distinctions | Billing vs Revenue
The Project Management Committee explains the difference between billing and revenue in a simple visual format.
Important Distinctions | Markup vs Margin
Being able to differentiate between markup and margin is a critical skill for project managers.
Infographic: Core Values
In this infographic, the PSA sales and marketing committee explores a key aspect of your company: core values. These values help define your company identity and form messaging across your organization.
Infographic: What to do After a Networking Event
The PSA Sales and Marketing committee explores what happens AFTER a networking event! Find tips and tricks for connecting, plus an example of what makes a good (or bad!) social media connection.
Project Turnover Checklists
The PSA Project Management Committee has compiled and streamlined this information into standardized checklists that PSA integrators can utilize to gain efficiency in project preparation without overextending resources.
PSA Sales & Marketing Committee - Core Values Infographic
In this new infographic, the PSA sales and marketing committee explores a key aspect of your company: core values. These values help define your company identity and form messaging across your organization.
PSA Sales & Marketing Committee - What to do After a Networking Event Infographic
The PSA Sales and Marketing committee explores what happens AFTER a networking event! Find tips and tricks for connecting, plus an example of what makes a good (or bad!) social media connection.
Sales Playbook
This comprehensive guide contains articles, questionnaires, and real-world scenarios with an emphasis on how to strategize, execute, and win opportunities.
Sample Project Charter
PSA's Project Management Committee has created this sample project charter for PSA integrators to use as a guide, and to utilize to gain efficiency in project preparation without overextending resources.